Positioning, origin story, and a messaging hierarchy that holds one voice.
TYPICAL TIMELINE · 5-12 DAYS · SCOPED PER PROJECT
What it is
Positioning, origin story, and a messaging hierarchy that keeps one voice across your site, decks, and campaigns.
What you get
- Positioning statement
- Origin story
- Messaging hierarchy
- Voice and tone guide with examples
How it runs
01
Discovery
A working session on the business, the market, and what the current brand gets wrong.
02
Direction
Two or three routes presented with reasoning. You choose one to develop.
03
Build
The chosen route developed into a complete system, with a review round.
04
Handover
Files, rules, and a walkthrough so your team can use it without us.
TYPICAL TIMELINE · 5-12 DAYS · CONFIRMED IN WRITING BEFORE WORK STARTS
Who it’s for
Founders who can explain the business in person but not yet on the page.
Who it’s not for
Teams looking only for ad copy or a single campaign line.
Before you ask
Do you interview our team?
Yes. The discovery session includes the founders and anyone who talks to customers.
Does it include website copy?
The system gives your site its structure and voice. Full page copy can be scoped separately.
Scope it in one conversation.
