Logo suite, typography, color logic, and usage rules, built digital first.
TYPICAL TIMELINE · 7-14 DAYS · SCOPED PER PROJECT
What it is
A complete identity built digital first: logo suite, typography, color logic, and the usage rules that keep it consistent wherever it appears.
What you get
- Primary logo and lockups
- Typography system
- Color palette with usage logic
- Usage guide and export files
How it runs
01
Discovery
A working session on the business, the market, and what the current brand gets wrong.
02
Direction
Two or three routes presented with reasoning. You choose one to develop.
03
Build
The chosen route developed into a complete system, with a review round.
04
Handover
Files, rules, and a walkthrough so your team can use it without us.
TYPICAL TIMELINE · 7-14 DAYS · CONFIRMED IN WRITING BEFORE WORK STARTS
Who it’s for
New brands, or established ones whose identity no longer matches the business.
Who it’s not for
Small corrections to a mark you want to keep. Logo Rescue covers that.
Before you ask
How many logo routes do we see?
Two or three routes at the direction stage. One is developed into the full system.
Do we get source files?
Yes. Vector sources and export sets are part of the handover.
Scope it in one conversation.
