The visual universe around the mark: direction boards, imagery style, and composition rules.
TYPICAL TIMELINE · 10-14 DAYS · SCOPED PER PROJECT
What it is
The visual universe around the mark: direction boards, an imagery style, and composition rules that make every asset look like it came from the same place.
What you get
- Visual direction boards
- Imagery and art direction style
- Composition and layout rules
- Reference asset set
How it runs
01
Discovery
A working session on the business, the market, and what the current brand gets wrong.
02
Direction
Two or three routes presented with reasoning. You choose one to develop.
03
Build
The chosen route developed into a complete system, with a review round.
04
Handover
Files, rules, and a walkthrough so your team can use it without us.
TYPICAL TIMELINE · 10-14 DAYS · CONFIRMED IN WRITING BEFORE WORK STARTS
Who it’s for
Brands with a mark in place that still look inconsistent across campaigns and channels.
Who it’s not for
Brands without a mark. Start with the Identity System or Branding 360.
Before you ask
Does this include a logo?
No. It builds around the mark you have. Branding 360 combines both.
Can agencies we hire use it?
Yes. The rules are written so any designer or agency can follow them.
Scope it in one conversation.
