Social & Growth Lead
Studio186
The Times of India Group (Bennett, Coleman & Co.), Mumbai
- Sole lead for brand, content and paid growth across four premium verticals: HumanEdge (preventive health) and its consumer sub-brand, Taqsha (Indian craft) and Deorhi (heritage luxury travel). Led the sub-brand launch end to end.
- Built the AI-native production pipeline and the brand, design and tone guidelines for all four.
- Rebuilt Deorhi's editorial model around restraint-coded luxury: monthly reach 8K → 700K in six weeks.
- HumanEdge
- Taqsha
- Deorhi






































